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Marketing Wirelessly (ezine + discussions)
Marketing Wirelessly serves the needs and interests of marketing
professionals involved in using mobile devices as part of a marketing
communications program (advertising, collateral, PR, sales, and trade
shows). Subscribers are interested in marketing products and services via
wireless devices -- creating a WAP site, managing marketing activities
while on the road, and in general, finding ways to promote a wireless
presence for their products and services. Marketing Wirelessly's target
professional business men and women, typically ages 22 to 55. Job titles
include marketing manager, PR director and advertising specialist. Readers
include employees of enterprises interested in incorporating mobile
devices into the marketing mix, plus representatives from related
consulting firms, agencies and service providers.

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Owner: Kim Bayne

Submitted On: 2001-10-18


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