Internet Marketing is changing rapidly
The Internet marketing of today is much different from the past. Today, Internet marketing is evolving into a larger puzzle with many different pieces that are being used as a way to drive Internet sales.
Regardless of whether your business is completely, partially, or not at all online, you should be looking into the many methods of online marketing. Traffic to your website is absolutely essential to the success of your business, both short- and long-term. Coming up with an effective way to drive that traffic to your site at the least possible cost can be tricky, but it is well worth figuring it out.
In case you are coming up short for ideas, we're here to offer a few suggestions on Internet marketing. Email campaigns are one of the cheapest ways to advertise, and you don't have to worry about spamming everyone's inboxes. Simply find an online newsletter, or ezine, that is relative to the market you are trying to break into. Buy an ad or two from them and they will do the rest. You may have to play with the ad copy a bit, but this is one Internet marketing tactic to try; it's inexpensive and your ad is coming from someone else in the business that is in your industry. Pay-per-click advertising is another option that has a good track record. This can be a more economical way to utilize your marketing budget because you only pay when someone clicks on your ad.
Your ad only comes up when someone searches for keywords that match up with your company's specified keywords. When they click on your ad, they end up at your website. The easiest and most efficient way for a company to convey their message is through their website. This website can include text, images, audio and video components and can quickly inform the customer about the company's offerings.
You may also choose to set up your website to capture leads regarding those that did and did not purchase from you. If you're a writer, get to it and write some great articles about what you know best, your business. Sit down and formulate a list of keywords that are relative to your business.
Write informative articles about those and submit them to as many article directories as possible. Use the 'author box' to link to your website; these articles have a funny way of spreading over the Internet very quickly, making them a very effective Internet marketing tool. Start a blog about your business and what you do. You can post your own articles there or whatever tickles your fancy.
If you post regularly, you will quickly gain a loyal following. Put a tagline for your blog at the bottom of your email signature so that all outgoing email has a link to it; you will see a tremendous amount of traffic from that alone. Do your research on your clients; follow up on a lead as soon as possible. Research shows that an individual must be exposed to a product up to 7 times before they will make a purchase. If you don't have a way to capture leads, you may be losing out on big dollars!
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Submitted On: 2008-01-11
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