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Bobette Kyle's Web Site Marketing Plan

How to integrate traditional/Web marketing
As the Internet matures, many companies are struggling to find ways to
include both online and offline strategies in their marketing plans.
Through the newsletter and site I explore ways to
integrate traditional with online strategies in the marketing mix. I
regularly add new articles and resources designed to help educate
companies in marketing objectives, strategies, and tactics. Sample topics
include marketing plan development, industry analysis, and proper
approaches to public relations.

To Join: Send email with "subscribe" as the subject to or visit the site.

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Owner: Bobette Kyle

Submitted On: 2002-03-20


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